Comments on: At the end of the line http://advisorymatters.naaceblogs.org/2007/07/21/at-the-end-of-the-line/ In 1992, I was involved in an exciting ICT and learning conference with this title. I'm assuming that Steve Heppell, who was one of the main organisers for the conference, came up with this phrase to express the theme of the conference. Although a great deal has happened in education since, we've still got a long way to go to make this question irrelevant. Thu, 09 Sep 2010 21:12:33 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Mark Berthelemy http://advisorymatters.naaceblogs.org/2007/07/21/at-the-end-of-the-line/comment-page-1/#comment-974 Mark Berthelemy Sat, 21 Jul 2007 21:13:56 +0000 http://advisorymatters.naaceblogs.org/2007/07/21/at-the-end-of-the-line/#comment-974 BTW. We paid £4.99 for our copy - from Morrisons, with no conditions. BTW. We paid £4.99 for our copy - from Morrisons, with no conditions.

]]> By: Mark Berthelemy http://advisorymatters.naaceblogs.org/2007/07/21/at-the-end-of-the-line/comment-page-1/#comment-973 Mark Berthelemy Sat, 21 Jul 2007 21:11:58 +0000 http://advisorymatters.naaceblogs.org/2007/07/21/at-the-end-of-the-line/#comment-973 What it means is that the "blockbusters" (in whatever media) will be sold by the people with the buying power and the customers to sell lots very quickly. The smaller, specialist retailers can't compete with this. But there will never be many blockbusters. The specialists will need to compete by offering expertise and ways of going beyond the blockbuster. The internet hasn't changed this. It's the buying power of the supermarkets. You could argue that there is a power law at work here. Just as there are a few dominant websites which everyone knows about, there will always need to be the smaller "independents" which go beyond what the dominant suppliers can offer. What it means is that the “blockbusters” (in whatever media) will be sold by the people with the buying power and the customers to sell lots very quickly.

The smaller, specialist retailers can’t compete with this. But there will never be many blockbusters. The specialists will need to compete by offering expertise and ways of going beyond the blockbuster.

The internet hasn’t changed this. It’s the buying power of the supermarkets. You could argue that there is a power law at work here. Just as there are a few dominant websites which everyone knows about, there will always need to be the smaller “independents” which go beyond what the dominant suppliers can offer.

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